校园Coursera全球负责人Scott Shireman
In a competitive and fast-changing labor market, employers increasingly expect their entry-level talent to join their workforce already equipped with job-relevant skills and hands-on experience. At the same time, university-age students and their parents are thinking more critically about the ROI of traditional three and four-year degree programs: most notably, whether students will secure a job after graduation.
As a result, Coursera is seeing universities and colleges around the world leverage entry-level professional certificates, also known as industry micro-credentials, and career-relevant skills training in their degree programs to improve student recruitment and graduate employability.
为了更好地理解这一现象,Coursera对11个国家 /地区的近5,000名学生和雇主进行了调查,包括澳大利亚,埃及,法国,德国,印度,印度,墨西哥,沙特阿拉伯,土耳其,阿拉伯联合酋长国(阿拉伯联合酋长国),英国(英国)和英国(英国)和英国(英国)和美国(美国)与两家市场研究公司Dynata和Repdata合作。在每个国家,我们探索了攻读学位和寻求雇用雇主的学生的动机,需求和挑战。
Among other compelling data points, we found that90% of students and recent graduates said including industry micro-credentials, or in this case, entry-level Professional Certificates, in an academic program would make them more likely to enroll in that program.
The key findings from theAdvancing Higher Education with Industry Micro-Credentials Report包括:
Students and recent graduates globally believe industry micro-credentials make them more likely to land a job.
- 90% agree or strongly agree that earning an entry-level professional certificate will help them stand out to employers and secure jobs when they graduate – and 86% agree that a micro-credential would help them succeed in their job.
- On average, students are 76% more likely (74% in US) to enroll in a degree program that offers industry micro-credentials
- 超过一半(55%)希望获得一份专业证书,该证书算是学位的信用。
Industry micro-credentials help hiring decision-makers solve for their top two challenges: identifying and validating applicants’ skills.
- 雇主都认可和价值行业的微观信念:雇用赚取候选人的候选人的可能性平均高72%。
- 88% of employers agree or strongly agree that a professional certificate strengthens a candidate’s application.
- 77% of employers are already using or actively exploring skills-based hiring.
These global trends are largely reflected in country-specific data.Among students and recent graduates surveyed in the U.S., for example, 86% agreed that earning an industry micro-credential will help them stand out to employers and get a job after graduation.
- 81% believe that micro-credentials will help them succeed in their job once hired.
- 74% said that the inclusion of relevant micro-credentials would influence their choice of a degree program at their university.
- 66% said the credential “counting as credit toward a degree” was their highest motivating factor, while 43% ranked it “being offered by an industry-leading company” at the top.
在美国雇主中,有86%的人同意,赚取行业的微观信念加强了候选人的工作申请,而74%的人认为这一证书提高了候选人在入门级职位上的表现能力。
- 53% said finding applicants with the specific skills needed for the job was the biggest challenge they face when hiring recent graduates.
- 61%的人类或“软技能”(对于转型和变革管理很重要),例如批判性思维或沟通是在招聘过程中最难评估的;技术技能第二,为55%。
- Not surprisingly, those same employers said soft skills are difficult to find among recent graduates: 65% ranked those skills as most lacking, followed again by tech skills at 46%.
- 61% rank whether a micro-credential comes from an industry-leading company as the most important quality indicator.
- 39% have hired at least one candidate with a microcredential, a signal of a turning tide in hiring approach for employers.
5月,Coursera推出了职业学院使学生能够发现需求的职业道路,并通过与Google,IBM,Meta和Intuit等合作开发的行业微账目来学习特定工作的技能。这些入门级专业证书以及应用技能培训创造了准备就业的学生,同时建立了更多有弹性的高等教育机构。
Higher education institutions including Hawaii Pacific University, Louisiana Tech University, the Oklahoma State Regents of Higher Education, K L (Deemed to be) University, and Thapar Institute of Engineering and Technology (Deemed University) are leveraging industry micro-credentials from Coursera to offer a practical learning experience that pairs academic knowledge with the practical skills needed to succeed in a professional role.
By linking skills-based learning to skills-based hiring, higher education institutions can fill gaps in their curricula and build a bridge between their degree programs and the demands of today’s employers. At the same time, employers can diversify their hiring pipelines while being assured that their new hires are job-ready.
To download the full report and explore the key findings, visit这里.
Editor’s Note (February 2, 2023):该博客文章已更新,以反映以下国家 /地区的扩展调查结果:埃及,沙特阿拉伯和阿联酋。全球数字已相应地更新。我们的样本尺寸使我们能够在95%的置信度下以行业标准的错误范围获得结果。