Most popular courses and projects show an increased interest in skills for entry-level digital jobs
Coursera首席内容官Betty Vandenbosch
Each year, we take a moment to reflect back on global content trends on Coursera. The most popular courses and Guided Projects of 2021 illustrate a year of continued personal and professional growth, even as challenges persisted around the world.
Top courses teach entry-level digital job skills
While perennial favorites includingThe Science of Well-Being(Yale),First Step Korean(Yonsei University),Machine Learning(Stanford), andEnglish for Career Development(University of Pennsylvania) made the list again this year, courses tied to入门级专业证书also made the list.
Designed to help learners of all backgrounds prepare for an entry-level digital job in a growing field, entry-level Professional Certificates don’t require a degree or prior technical experience. Google’sFoundations: Data, Data, Everywhere,Foundations of Project Management,Technical Support Fundamentals, andFoundations of User Experience (UX) Designwere all top courses. They are part of the数据分析,项目管理,IT Support, andUX Designcertificates, respectively.
This year, we also saw morewomen learnersaround the world enroll in entry-level certificates and STEM content compared to pre-pandemic years. This promising trend emerges at a moment when women have been disproportionately affected by unemployment. It is heartening to see strong growth in women enrollments in content that will help them prepare for in-demand digital careers. We remain committed to expanding gender equity in online learning.
Course | Partner |
1.Machine Learning | 年代tanford |
2.The Science of Well-Being | Yale |
3.Foundations: Data, Data, Everywhere | |
4.First Step Korean | Yonsei University |
5.English for Career Development | University of Pennsylvania |
6.学习如何学习 | Deep Teaching Solutions |
7.Programming for Everybody (Getting Started with Python) | University of Michigan |
8。Foundations of Project Management | |
9.Technical Support Fundamentals | |
10。Foundations of User Experience (UX) Design |
Learners flock to trending digital marketing tools
Last year, we launched Guided Projects and theyquicklybecame a popular way to learn new skills. Each project takes two hours or less to complete and incorporates hands-on learning through a virtual machine—no need to download tools or navigate software configuration.
In 2021, learners turned to beginner-level projects focused on digital marketing tools, including谷歌分析,WordPress, andCanva. As organizations increase investments in digital channels, entry- and mid-level digital marketing jobs areprojected to growin the coming years. Guided Projects are an efficient way to develop role-specific skills, be thatweb developmentorbusiness analytics.
Guided Project | Duration & Level |
1.Google Ads for Beginners | 2 hours, beginner |
2.Build a Full Website using WordPress | 2 hours, advanced |
3.Business Analysis & Process Management | 2 hours, beginner |
4.Getting Started in Google Analytics | 1 hour, beginner |
5.Use Canva to Create Social Media Visuals for Business | 2 hours, beginner |
6.Introduction to Basic Game Development using Scratch | 2 hours, beginner |
7.Create a Website Using WordPress: Free Hosting & Sub-domain | 2 hours, beginner |
8。Create a Resume and Cover Letter with Google Docs | 2 hours, beginner |
9.Building a Business Presence With Facebook Marketing | 1.5 hours, beginner |
10。Develop a Company Website with Wix | 2 hours, beginner |
We are grateful for our committed educator partners who play a critical role in helping learners around the world reach their full potential. In 2021, we added more than 20 new university and industry partners, including Dartmouth College, Howard University, Queen Mary University of London, Khalifa University, Jordan University of Science & Technology, Oracle, and Microsoft. This coming year, we look forward to working together to make online learning even more effective and equitable through new content and tools.
Eager to kickstart your 2022 learning? Check outCoursera Plus, an all-inclusive subscription for unlimited access to 3,000 courses, projects, and certificate programs.
* Top courses and Guided Projects calculated based on total enrollments from January 1, 2021 to November 30, 2021